March 18, 2016

The super store gives super long
receipts, almost a meter unfurled
and I usually throw them away.
So much paper, so much clutter,
how else can I locate the box
of eye drops in the little bag? But
today I decided to take this one
home for posterity. Perhaps
I missed something all along.

The cashier was Mike, seemed
pleasant enough, always nice
to put a name with a face…
some bar codes, the receipt number;
five distinct strips
perforations connecting each.

Each strip a recurring message:
“Shop You Way.” Live the mantra,
join the club. Sign over my smart
device, power of attorney too.

Shop your way, many choices
conform to this freedom. Spend
twenty-five or spend thirty; spend
fifty or just alert my mobile number.

Message and data rates may apply.

Shop your way excludes home
fashions, home décor, housewares,
infant apparel, online purchases –
alerts are for in-store only.

Consent is not a condition for purchase.

Reply HELP for more info.

Shop your way: terms and conditions.


Lew Caccia serves as a professor at Kent State University at Stark, where he teaches courses in composition, rhetoric, professional writing, and literacy. His recent poetry has appeared in The Storyteller, The Shepherd, hedgerow, The Write Place at the Write Time,and The Penwood Review.


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